Guitarist and producer Aaron Abeyta (aka El Hefe) and his wife Jennifer Abeyta have just announced the launch of a non-traditional record label called Cyber Tracks. This new cooperative venture “for artists, by artists” promises to empower bands by allowing them to share control, revenue, and decision-making equally with the label as opposed to the traditional ‘”label boss” and “talent” relationship.
Although El Hefe is an iconic figure in the punk rock arena, the couple will be opening their doors to all artists and welcoming all genres of music. “We were just looking for bands to record and produce when we came across Margate and realized how many amazing and talented unsigned artists are out there. They are incredible as a band and as individuals and really motivated us to start something more than just a production company,” says El Hefe.
Cyber Tracks plans to share equal interest with their bands in all endeavors, and the Abeytas hope this arrangement and collaborative spirit will foster creativity. “Bands and labels have been jockeying for position against each other since the record industry began,” says Margate guitarist Doug Mitchell, “and it’s about time that someone realized that artists and labels should treat each other as equals. We’re extremely fortunate that El Hefe and Jen had the same vision we did and we couldn’t be more excited about the upcoming venture.”
Be on the look out for new music from Cyber Tracks and Margate in Spring 2012
About Cyber Tracks – Cyber Tracks is a Los Angeles based record label formed by Aaron Abeyta (aka El Hefe), an artist and producer who has over 20 years in the music business, and his wife, Jennifer Abeyta, a production company manager (Abeyta Productions), model and actress. For more information, follow them on Twitter @ElHefeNOFX and @MrsHefe, and visit www.cyber-tracks.com.
About Margate – Margate is a high-energy, Los Angeles-based punk trio formed in 2003. They recently released their “Rock ‘n Roll Reserve” EP in September of this year following two full-length albums “Songs In The Key Of Awesome” and “On The Other Side.” For more information, follow Margate on Twitter @MargateRocks and visit www.margatemusic.com.